Esmorzafest 2024: Valencia's Epic Brunch Festival Celebrates Culinary Tradition

Valencia is gearing up for an unprecedented event: Esmorzafest, the world's first Almuerzo (Brunch) Festival. This gastronomic and entertainment extravaganza, organized by the beer brand Amstel, promises to be an unforgettable celebration of one of the Valencian Community's most beloved traditions.

Date and Location

Esmorzafest will take place on November 1st and 2nd, 2024, in the iconic Jardines de Viveros in Valencia. This space, closely linked to the city's cultural and entertainment offerings, will provide the perfect backdrop for this gastronomic fiesta.

What is Esmorzafest?

Esmorzafest is a celebration that puts the Valencian almuerzo (brunch) in the spotlight. This custom, rooted in Valencia's agricultural heritage, has evolved into a unique gastronomic experience. The festival not only aims to crown the best almuerzo in the Valencian Community but also offers a complete experience combining gastronomy, music, and entertainment.

Activities and Attractions

Attendees at Esmorzafest will enjoy a wide range of activities:

1. Gastronomy: Taste traditional Valencian almuerzos prepared by the region's best establishments.

2. Live Music: Musical performances that will liven up the atmosphere throughout the event.

3. Stand-up Comedy: Humor shows featuring the best local comedians.

4. Beer Tapping: Demonstrations and tastings of Amstel 'Feta en Comunitat Valenciana' beer.

5. DJs: The best DJs from the Valencian scene will set the rhythm for the festival.

6. Som Esmorzadors Final: Live competition to choose the best almuerzo in the Valencian Community.

Som Esmorzadors: The Star Competition

The highlight of Esmorzafest will be the Som Esmorzadors final, a contest organized by Amstel for the fourth consecutive year. Five finalists, previously selected through popular vote, will compete live to obtain the coveted title of the best Valencian almuerzo.

How the competition works:

- From September 9th to October 20th, the public can vote for their favorite almuerzo at www.somesmorzadors.com.

- The five most voted will participate in a live cooking competition during Esmorzafest.

- Finalists will present their recipes, prepared with a maximum of four ingredients, all of Valencian origin.

- There will be an official winner's prize and a popular prize for the sandwich most voted by attendees.

Prizes and Recognition

The winner of Som Esmorzadors will be awarded a Cacau d'Or, a prestigious prize that has been honoring the Valencian almuerzo tradition for over ten years. Additionally, the winning establishment will receive:

- 3,000 euros in exclusive materials for the bar

- 1,000 euros in product

- Visibility in media and social networks

How to Get Tickets

Attendance at Esmorzafest is free, and tickets can be obtained in several ways:

1. Through pincodes on the new Amstel 'Feta en Comunitat Valenciana' bottles (available from September 9th).

2. With the purchase receipt of the product in stores, supermarkets, or large surfaces (from September 26th).

3. For every 5 pincodes or 10 euros of purchase, you get a free ticket and a beer.

4. Tickets can also be purchased directly, which will include access to the venue and a drink.

Expected Attendance

It is anticipated that around 8,000 people will attend this pioneering event, making it one of the most important gastronomic celebrations of the year in Valencia.

Esmorzafest 2024 promises to be an unforgettable event celebrating one of Valencia's most cherished traditions: the almuerzo. Whether you're a local proud of your gastronomy or a visitor eager to immerse yourself in Valencian culture, this festival offers a unique experience you won't want to miss.

Mark your calendar for November 1st and 2nd, 2024, and get ready to enjoy the best Valencian almuerzo at Esmorzafest. We'll be waiting for you at the Jardines de Viveros in Valencia!